Research has determined that only very small percentage of individuals and companies effectively take the time and effort to plan for the future. Yet, those that do plan accomplish five to ten times more than do the others.
Planning for external and internal threats in the Life Sciences (pharma, biotech, med devices, genomics, etc.) is a fundamental and essential part of brand planning.
Failure to do so can have a detrimental impact on the top and bottom line of companies and products – at times in the magnitude of billions of dollars. Importantly, lack of systematic planning based on primary insights has led to some of the greatest surprises in the Life Sciences industry, many times from small-sized companies which came out of left field and were not on the radar prior to the disruptive impact.
Dr. Baljit Singh, Managing Director & Partner of Life Sciences at INOVIS AG (and former Director of Global Integrated Insights at Novartis Pharma AG) along with Mika Partanen, Director of Global Competitive Intelligence at Bayer Pharma AG, will provide an overview of a new, unique and first-in-class web-based scenario planning tool – ProACT – which helps mitigate risk, leverage opportunities and optimize strategies.
You will hear first-hand insights and case studies from years of experience from Big Pharma. During this exclusive session, you will hear about the multiple benefits derived from scenario planning and learn how to:
1. Systematically approach scenario planning
2. Leverage and apply fundamental tools utilized during the scenario planning process
3. Prepare your organization for external threats and internal issues
4. Identify opportunities and align YOUR organization for the challenges ahead
5. Prioritize activities, focus areas and initiatives
a. ProACT is a web-based strategic tool that enables systematic and objective scenario development and action planning
b. Optimize Corporate, Portfolio and Product Life Cycle tactics and strategies at Global, Regional and Country levels
d. Align base case assumptions and alternate scenarios across functional teams for Integrated Action Plans (IAPs)
e. Align different views of risk and its potential consequences
In addition Marc Limacher, Founder and President of INOVIS will facilitate a fireside chat with additional insights into how scenario planning and primary research create competitive advantage. For this segment we would like to ask and encourage you to bring your own examples to share and discuss.
If you want to be better prepared for disruption and crisis, this evening is for you.
Admission is free for members and CHF50 for non-members (deductible from the annual membership fee of CHF100 if you register as a new member within a week's time.