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“Why rational decision making is rare and how Behavioral Economics can beat the competition.”

  • Au Premier Restaurant Zurich 15 Bahnhofplatz Zürich, ZH, 8001 Switzerland (map)

A hands-on workshop by Marcel Brussee, Senior Competitive Intelligence practitioner and management consultant.

 Marcel Brussee

Marcel Brussee

Serving competitive intelligence and strategic insights to key decision makers is what we do. Only, their way to decide rationally is influenced by behavioral patterns and habits.

In this workshop and fireside chat event we will be equipped with the knowledge and tools to overcome these patterns and to focus us and our collaborators on rationale instead of instinct.

Marcel Brussee, a long-time CI practitioner in Pharma and Consumer Electronics, has been mentoring entrepreneurs with solutions derived from Behavioral Economics studies. He will provide us with practical insights and an action framework to influence the decision makers we work with.

Who is it for?

This workshop is essential for all competitive intelligence managers and agents, commercial staff and strategic planners aiming to unveil the headaches their requestors and customers battle with every day. 

If you want to improve your company’s or customer’s competitiveness through much improved decision making techniques: you will learn them here. Ready to apply the very next day.

We also welcome anyone who has a general interest in competitive intelligence, market research and analysis. Students and startups who want to professionalize their skill set find great value in this evening as well. This is your opportunity in Switzerland for networking with CI colleagues and users. 

Find the invitation pdf here and feel free to forward it to your colleagues, managers and friends.

Please register right below and send this message to like-minded colleagues and anyone who might benefit from Marcel Brussee’s expertise and from this networking opportunity.

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Admission is free for members and CHF50 for non-members (deductible from the annual membership fee of CHF100 if you register as a new member within a week's time.